Annual Giving

  • Organization One: Designed and executed highly segmented appeals with 18 variations. These appeals had the most successful return rates with an 11% increase in donor response rate compared to previous years and a 54% increase in donations year over year. New donor retention increased over 63% from previous years.

  • Organization Two: Directed all annual appeal efforts and implemented targeted segmenting practices. Increased the total amount raised by $17,000 and the number of donors by 800% in one year.

In honor of YW Boston's 150th Anniversary Gala I worked with our corporate sponsors to illuminate the Prudential Center in the signature Persimmon orange on the night of the event.

In honor of YW Boston's 150th Anniversary Gala I worked with our corporate sponsors to illuminate the Prudential Center in the signature Persimmon orange on the night of the event.

An audience of 700 listening to keynote, Anita Hill, at an anniversary fundraising gala.

An audience of 700 listening to keynote, Anita Hill, at an anniversary fundraising gala.

Events

I have orchestrated the planning and execution of numerous charitable events for a variety of nonprofits.

  • Organization One: Planned and managed organization’s 150th anniversary suite of events, including a Launch Party for 75 VIP guests, two speaker series drawing 400 attendees per event, and culminating in their 700 guest Gala which brought in over $60,000 in night-of donations. Responsibilities included handling everything from managing event consultants to recruiting sponsors, to day-of logistics.

  • Organization Two: Planned and executed 20th Anniversary Gala for 300 attendees, managing every aspect from donations, ads, and ticket sales, to managing the venue, producing digital collateral, and ultimately raising $74,000.