Annual Giving
Organization One: Designed and executed highly segmented appeals with 18 variations. These appeals had the most successful return rates with an 11% increase in donor response rate compared to previous years and a 54% increase in donations year over year. New donor retention increased over 63% from previous years.
Organization Two: Directed all annual appeal efforts and implemented targeted segmenting practices. Increased the total amount raised by $17,000 and the number of donors by 800% in one year.
Events
I have orchestrated the planning and execution of numerous charitable events for a variety of nonprofits.
Organization One: Planned and managed organization’s 150th anniversary suite of events, including a Launch Party for 75 VIP guests, two speaker series drawing 400 attendees per event, and culminating in their 700 guest Gala which brought in over $60,000 in night-of donations. Responsibilities included handling everything from managing event consultants to recruiting sponsors, to day-of logistics.
Organization Two: Planned and executed 20th Anniversary Gala for 300 attendees, managing every aspect from donations, ads, and ticket sales, to managing the venue, producing digital collateral, and ultimately raising $74,000.